The Caribbean's
Intelligence Platform

ETC is the Caribbean's most trusted research and intelligence platform. This media kit provides a comprehensive overview of our audience, reach, and partnership opportunities for organisations seeking to engage the Caribbean at the highest level.

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Audience Overview
Total Views14.4M+
Accounts Reached4.3M+
Followers59K+
Total Interactions802K+

The Numbers
Behind ETC

ETC reaches the Caribbean's most educated and globally distributed audience across multiple platforms, with engagement metrics that consistently outperform industry benchmarks.

14.4M+
Total Views
4.3M+
Accounts Reached
59K+
Total Followers
802K+
Total Interactions
180+
Countries Reached
26
Caribbean Territories Covered
Platform Breakdown
InstagramPrimary platform: visual storytelling and data visualisations
TikTokShort-form video intelligence and Caribbean explainers
YouTubeLong-form documentary and research content
LinkedInProfessional and institutional audience
X / TwitterReal-time commentary and news intelligence
NewsletterThe ETC Dispatch: curated weekly intelligence

Where Our
Audience Is

ETC's audience is truly global: spanning the Caribbean, its diaspora in North America and Europe, and curious minds across 180+ countries.

Caribbean Residents38%
North American Diaspora27%
European Audience18%
UK & Commonwealth11%
Rest of World6%

Who Reads ETC

ETC's audience is among the most educated, professionally active, and economically engaged in Caribbean media.

College-educated74%
Professionals & decision-makers58%
Annual household income $75K+41%
Travel 3+ times per year63%
Influence purchasing decisions55%
Avg. Age Range
28–44
Top Country
USA
Mobile Users
71%
Returning Visitors
64%

How to Work with ETC

ETC offers a range of partnership formats designed for organisations across tourism, government, academia, and the private sector.

Sponsored Features

Original editorial content produced to ETC's standards, clearly labelled as sponsored, and placed alongside the platform's most authoritative organic content, reaching an audience that trusts ETC as their primary Caribbean reference.

FormatLong-form article + visual assets
PlacementPlatform homepage + social amplification
AudienceFull ETC reach: 14.4M+ views
ReportingEngagement and reach analytics

Destination Storytelling

Immersive, multi-format campaigns that showcase a territory's unique character, combining ETC's research depth with compelling visual journalism to reach travellers, investors, and policymakers simultaneously.

FormatEditorial series + video content
DistributionWeb, social, and newsletter
Ideal forTourism boards, governments
DurationCampaign-based, multi-week

Research Collaborations

Joint intelligence projects producing original data reports, demographic analyses, and sector studies that carry the credibility of both ETC and the partner organisation: ideal for universities, development agencies, and research institutions.

OutputData report + editorial coverage
Ideal forUniversities, NGOs, regional bodies
Co-brandingFull co-authorship available
DistributionETC platform + partner channels

Audience Development

Strategic amplification campaigns that drive qualified awareness for your organisation's mission, programme, or brand across ETC's platform, delivering followers, engagement, and reach from the most educated Caribbean audience online.

ChannelsSocial, newsletter, web
Minimum run4 weeks
ReportingFull engagement analytics
TargetingGeography, interest, profession

Featured ETC Insights

Examples of the research-driven intelligence content that defines the ETC platform.

01
TourismMost Visited Caribbean Countries
02
WealthCaribbean Billionaires
03
Health & SocietyLife Expectancy Across The Caribbean
04
SportMost Decorated Caribbean Olympians
05
EconomicsHighest GDP Per Capita

ETC Brand Assets

Brand Colours
Caribbean Teal
#0A6B6F
Terracotta
#C05A2B
Caribbean Gold
#B8911E
Near Black
#0A0A0A
Off White
#F7F4EF
Typography
Playfair Display
Display / Headlines: Weights 400–900
DM Sans
Body / UI: Weights 300–700
Logo Lockup
ETC
Explaining The Caribbean
ETC
Explaining The Caribbean
ETC
Explaining The Caribbean
Request Brand Assets

Partner with ETC

Contact ETC's partnerships team to discuss how the platform can serve your organisation's goals across the Caribbean and beyond.

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